Overview
Duration
Duration: October 2024 - January 2025
Role
Product Designer - UX Research, Wireframes, Prototypes, Visuals, Illustration
App's Current Stage
Recently finished testing users with creating goals, completing tasks, and completing goals.
Next Stage
Research and design the screens to help users learn more about nutrition. This is the secondary goal for the app.
Highlights
Ease of Starting Tasks
As soon as users open the app they can create a goal.
1.1 | Home Screen
Celebrating 2 Day Goals
Users will only be able to create 2 day goals. This makes it easier to celebrate their achievements and start building habits.
1.2 | Completing Goals
Wins Not Streaks
The app will focus on the number of goals they have completed.
1.3 | Bones
Prototypes
Live Testing
These are some of the prototypes that were used for testing users.
Problem Statement
Health Priotity
Users want to make to eat healthier to fell better physically and mentally, but their schedules make it a challenge.
Opportunity 1
Quick Way To Start
Users are able to create a goal as soon as they open the app. If they have a goal, they can easily complete a task.
1
Opportunity 2
Easy Goals
Users can create goals that take little to no effort help build habits that compound over time.
2
Opportunity 3
Goals With Friends/Family
Users are asked if they want to invite others when they choose a goal to increase the chances of success.
3
Business Goal
Business Goal
The goal is to encourage users to invite their friends and family to join them in their goals.
Character Branding
Positive and Active
Jimmy is the face of the app. He is branded to be a energetic and always seen being active.
2.1 | Jimmy Sketches
2.2 | Jimmy Colors
Research Takeaways
1
Busy Schedule
Users find it challenging to create a schedule that works for them. With easy goals, users will be able to slowly work on a schedule one goal at a time.
User Quote
"Life is unpredictable. Some days it's easy and other days there's a lot going on."
2
Want To Be More Consistent
Users have a desire a to build a habit. With 2 day goals, users will develop consistency without adding more stress to their schedules.
User Quote
"I need to be more consistent, but my schedule is hectic."
3
Want To Feel Better
User want to feel better. By completing tasks one day at a time, they will begin to feel better.
User Quote
"I want to be the best version of myself."
design artifacts
3.1 | Typography
3.2 | Navigation
3.3 | Information Architecture
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3.4 | Intro User Flow
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3.5 | Complete Task User Flow
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3.6 | Complete Goal User Flow
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3.7 | Create A Goal User Flow
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3.8 | Watch - Complete Goal User Flow
Testing Findings
1
User Flow Was Simple
Users shared that it was really easy to choose a goal they wanted to do. On average it took less than 20 seconds.
User Quote
"It was pretty easy to choose a goal and get started."
2
Enjoyed The Visuals
Users commented that the visuals made it interesting when interacting with the app.
User Quote
"I like the little dog's interactions."
3
Goals Were Easy
Users found the goals to be pretty easy and not time consuming.
User Quote
"This is something I really need to work on and I could see myself working on it."
conclusion
App Is Easy To Use And Apply
The app is easy to use based on user studies, but it will be more effective when the app is on the apple store to pay users for diary studies to see how consistent they are with the goals they are choosing.
